Artwork & Adaptation

Adaptive art is where an originating creative design or idea is taken and adapted for a marketing campaign including extensions to other media. Many Wellcom clients have advertising agencies to create their big ideas. Clients bring the ‘big idea’ to Wellcom either through a Wellcom client-based hub or through a Wellcom central hub for all adaptations. Wellcom is the master of adaptive versioning. Wellcom can take the message and progress it into a print or press campaign, point-of-sale, catalogue treatments or even adapt it for online executions. This offers Wellcom clients a more cost effective alternative, a solution that is directly managed by the client (in their office) and in turn, greater flexibility and speed to market. The reason for this is simple – lower cost and speed to market. One brief in – many outcomes out. Wellcom can even manage the print and logistics along the way.

Wellcom In-house retail hubs specialize in producing catalogues and other marketing assets for clients. Wellcom also offers clients the ability to manage any Local Area Marketing tasks to coincide with their catalogue versioning, or their advertising versioning in terms of local area marketing. This is achieved through its Knowledgewell LAM software. It can sort territories and match offers to territories. Furthermore Knowledgewell offers the option for clients to build their own LAM versioning with print ready PDF files. Wellcom can also offer its Knowledgewell LAM software to specify the entire P.O.S requirement and production management.