Artwork & Adaptation

Adaptive art is where an originating creative design or idea is taken and adapted for a marketing campaign including extensions to other media. Many Wellcom clients have advertising agencies to create their big ideas. Clients bring the ‘big idea’ to Wellcom either through a Wellcom client-based hub or through a Wellcom central hub for all adaptations. Wellcom is the master of adaptive versioning. Wellcom can take the message and progress it into a print or press campaign, point-of-sale, catalogue treatments or even adapt it for online executions. This offers Wellcom clients a more cost effective alternative, a solution that is directly managed by the client (in their office) and in turn, greater flexibility and speed to market. The reason for this is simple – lower cost and speed to market. One brief in – many outcomes out. Wellcom can even manage the print and logistics along the way.

Wellcom is Australia’s biggest catalogue page builder. Creating and managing the client’s catalogue assets including the many iteration cycles means that Wellcom has the capacity to simultaneously take any print catalogue and adapt it into an online eCatalogue with ordering and payment capability. Single brief in, one overall management point, one concurrent campaign using the same look and feel, the same product catalogue, the one channel to multi-market communications. This can be used for B2B and B2C online applications.