Artwork & Adaptation

Adaptive art is where an originating creative design or idea is taken and adapted for a marketing campaign including extensions to other media. Many Wellcom clients have advertising agencies to create their big ideas. Clients bring the ‘big idea’ to Wellcom either through a Wellcom client-based hub or through a Wellcom central hub for all adaptations. Wellcom is the master of adaptive versioning. Wellcom can take the message and progress it into a print or press campaign, point-of-sale, catalogue treatments or even adapt it for online executions. This offers Wellcom clients a more cost effective alternative, a solution that is directly managed by the client (in their office) and in turn, greater flexibility and speed to market. The reason for this is simple – lower cost and speed to market. One brief in – many outcomes out. Wellcom can even manage the print and logistics along the way.

Wellcom client in-house retail hubs specialize in producing catalogues for clients. Through Wellcom any Point-Of-Sale production solution can be produced at the same time as the catalogue is being signed off. The P.O.S can be tailored to match every catalogue territory and customized offerings. This means greater accuracy, less wastage, faster to market P.O.S. Wellcom can also print the P.O.S as either a single run or variable data run to match the regional catalogue product variants. Wellcom can also offer its Knowledgewell LAM software to specify the entire P.O.S requirement and production management.