Artwork & Adaptation

Adaptive art is where an originating creative design or idea is taken and adapted for a marketing campaign including extensions to other media. Many Wellcom clients have advertising agencies to create their big ideas. Clients bring the ‘big idea’ to Wellcom either through a Wellcom client-based hub or through a Wellcom central hub for all adaptations. Wellcom is the master of adaptive versioning. Wellcom can take the message and progress it into a print or press campaign, point-of-sale, catalogue treatments or even adapt it for online executions. This offers Wellcom clients a more cost effective alternative, a solution that is directly managed by the client (in their office) and in turn, greater flexibility and speed to market. The reason for this is simple – lower cost and speed to market. One brief in – many outcomes out. Wellcom can even manage the print and logistics along the way.

Wellcom is Australia’s biggest catalogue page builder and has the capacity to take any print catalogue and adapt it using collateral from the catalogue into a series of press ads or a marketing campaign. Single brief in, one overall management point, one concurrent campaign using the same look and feel, the same product catalogue, the one channel to multi-market communications. To make the entire workflow even simpler, Wellcom’s Knowledgewell suite of software tools can manage the entire task online.