Creative Production

Creative production is one part creative illustration and one part post production and rendering. We draw the fine line between photography and illustration, or we use of the best of both mediums. Whichever we use doesn’t matter. What does matter is the quality and clarity of the final image.

Wellcom can render the most brilliant photo-like image or take it to great effect through clever animation. For times when photography can achieve the desired result, Wellcom’s smart illustration can. Wellcom can illustrate in 2D, 3D or illustrate retouch over the top of an existing photograph with stunning results. Nothing is impossible.

There is a fine line between creative retouching and illustration. Both are demanding and both are highly creative. It begins with understanding how to draw and how to manage light and shade – technology is simply the vehicle – not the intelligence. It is used when there is basically no other way to recreate an image, or an idea, or to highlight a selling feature that is unachievable through photographic means alone. Wellcom takes the brief, begins an illustrative process on top of the photographic process, and brings the concept and image to life. The final requirement takes the illustrative component and makes it indistinguishable from photography. The final result always meets or exceeds client expectation. Nothing is impossible.