Artwork & Adaptation

Adaptive art is where an originating creative design or idea is taken and adapted for a marketing campaign including extensions to other media. Many Wellcom clients have advertising agencies to create their big ideas. Clients bring the ‘big idea’ to Wellcom either through a Wellcom client-based hub or through a Wellcom central hub for all adaptations. Wellcom is the master of adaptive versioning. Wellcom can take the message and progress it into a print or press campaign, point-of-sale, catalogue treatments or even adapt it for online executions. This offers Wellcom clients a more cost effective alternative, a solution that is directly managed by the client (in their office) and in turn, greater flexibility and speed to market. The reason for this is simple – lower cost and speed to market. One brief in – many outcomes out. Wellcom can even manage the print and logistics along the way.

is is a unique offering and there are very few organizations that can produce a total campaign within the single organization encompassing Wellcom creative or client agency supplied creative, production, project management, Pre-media and digital sends. This translates to one communications strategy carried across press and print, direct marketing, online, TVC and radio, digital print and digital delivery and distribution, or any parts thereof.