Pre-Media to Print

Pre-media is the last stage in the overall marketing print process. It is the final file to be signed off, and the one that places a client’s message to ink on paper. Therefore it’s a critical step in the production cycle. Many businesses rely on off the shelf software to complete this task, while others may leave it to a printer – both offer high risk. Wellcom offers quality assurance through its proprietary software workflow to co-manage this process.

It includes pre-flight checks, colour management, retouching, scanning, digital sends to media, digital proofing and specialist press profiling for specific printing presses with all stock type variants where the printer is nominated on the order. Wellcom can also digitally send the Pre-media file to publications and printers, or transition it to CTP (Computer To Plate), or to any of Wellcom’s many digital print businesses whether it is large format or personalized and variable print.

With the advent of new technologies none has been more impactful that the emergence of digital print. From humble beginnings it now equals conventional printing in terms of quality and sharpness. In terms of cost it is far more economical in print runs upwards of around 10k units. In terms of timing it is faster to digitally print. In terms of print size digital print can range from business cards to 1.5m x 40m! Digital print can be economical as a once off print and can being digital can use the technology to offer data variable print options. Never before has print been so flexible offering so many different outcomes. Wellcom handles every form of digital print, from the high-end brochure to the low end A0 poster, to complex variable DM, to complex variable local area marketing. Whatever the digital need, Wellcom has the solution covered.