Pre-Media to Print

Pre-media is the last stage in the overall marketing print process. It is the final file to be signed off, and the one that places a client’s message to ink on paper. Therefore it’s a critical step in the production cycle. Many businesses rely on off the shelf software to complete this task, while others may leave it to a printer – both offer high risk. Wellcom offers quality assurance through its proprietary software workflow to co-manage this process.

It includes pre-flight checks, colour management, retouching, scanning, digital sends to media, digital proofing and specialist press profiling for specific printing presses with all stock type variants where the printer is nominated on the order. Wellcom can also digitally send the Pre-media file to publications and printers, or transition it to CTP (Computer To Plate), or to any of Wellcom’s many digital print businesses whether it is large format or personalized and variable print.

The most exciting use of digital print and P.O.S, is the multi version variable print process. This affords clients many changes to P.O.S material by means of variable data. It occurs in the one print run and the variations are virtually limitless. You can change price, offer, text, image, store name, department name, sale name and so it goes on. This can be linked to Wellcom’s Knowledgewell Local Area Marketing software to manage the planning and the marketing at the same time.