Pre-Media to Print

Pre-media is the last stage in the overall marketing print process. It is the final file to be signed off, and the one that places a client’s message to ink on paper. Therefore it’s a critical step in the production cycle. Many businesses rely on off the shelf software to complete this task, while others may leave it to a printer – both offer high risk. Wellcom offers quality assurance through its proprietary software workflow to co-manage this process.

It includes pre-flight checks, colour management, retouching, scanning, digital sends to media, digital proofing and specialist press profiling for specific printing presses with all stock type variants where the printer is nominated on the order. Wellcom can also digitally send the Pre-media file to publications and printers, or transition it to CTP (Computer To Plate), or to any of Wellcom’s many digital print businesses whether it is large format or personalized and variable print.

The Wellcom Digital Guardbook is a dedicated online library for any client to store their entire marketing collateral within a searchable, secure, catalogued environment. If it’s digital it can be stored. This includes every campaign, catalogue, press ad, flyer, TVC, website component, flash banner, logo, stationery item – even internal presentations can be stored. Clients can also store job reporting including specifications, approvals and job history created from Knowledgewell Printwell. Clients can store hi res working files such as InDesign, print ready PDFs, and lo res PDFs for visual purposes. Artwork adaptations can be retrieved, revised or re-purposed saving your organisation time and money.