Pre-Media to Print

Pre-media is the last stage in the overall marketing print process. It is the final file to be signed off, and the one that places a client’s message to ink on paper. Therefore it’s a critical step in the production cycle. Many businesses rely on off the shelf software to complete this task, while others may leave it to a printer – both offer high risk. Wellcom offers quality assurance through its proprietary software workflow to co-manage this process.

It includes pre-flight checks, colour management, retouching, scanning, digital sends to media, digital proofing and specialist press profiling for specific printing presses with all stock type variants where the printer is nominated on the order. Wellcom can also digitally send the Pre-media file to publications and printers, or transition it to CTP (Computer To Plate), or to any of Wellcom’s many digital print businesses whether it is large format or personalized and variable print.

Today’s direct marketing is far more sophisticated than previous forms of DM. What has changed is the advent of digitalized and personalised print. For the first time advertisiers can communicate one-on-one with their target audience and engage them on a more intimate level. The degree of variability in terms of changes to deliver your message is endless. And it doesn’t have to be simply typographical, as data variation extends to images as well. We are expert at taking your customer profile data and creating superb data merge print including sequential numbering, barcodes and offer differentiation. This is the perfect alternative to eNewsletters. Perfect for all forms of direct communications and local area marketing as well. Wellcom’s Digital House has the very latest HP digital press that uses true ink based colour offering the highest quality reproduction on all types of paper surfaces.