Artwork & Adaptation

Adaptive art is where an originating creative design or idea is taken and adapted for a marketing campaign including extensions to other media. Many Wellcom clients have advertising agencies to create their big ideas. Clients bring the ‘big idea’ to Wellcom either through a Wellcom client-based hub or through a Wellcom central hub for all adaptations. Wellcom is the master of adaptive versioning. Wellcom can take the message and progress it into a print or press campaign, point-of-sale, catalogue treatments or even adapt it for online executions. This offers Wellcom clients a more cost effective alternative, a solution that is directly managed by the client (in their office) and in turn, greater flexibility and speed to market. The reason for this is simple – lower cost and speed to market. One brief in – many outcomes out. Wellcom can even manage the print and logistics along the way.

While Wellcom is managing a client’s print or press campaign, the same brief can be employed to take the communication to an online solution at the same time. Single brief in creating multi-disciplined media communications. One overall management, one concurrent campaign, one channel to market. This includes microsites, tactical websites, components to existing client websites, banners or direct mail emails.