Pre-Media to Print

Pre-media is the last stage in the overall marketing print process. It is the final file to be signed off, and the one that places a client’s message to ink on paper. Therefore it’s a critical step in the production cycle. Many businesses rely on off the shelf software to complete this task, while others may leave it to a printer – both offer high risk. Wellcom offers quality assurance through its proprietary software workflow to co-manage this process.

It includes pre-flight checks, colour management, retouching, scanning, digital sends to media, digital proofing and specialist press profiling for specific printing presses with all stock type variants where the printer is nominated on the order. Wellcom can also digitally send the Pre-media file to publications and printers, or transition it to CTP (Computer To Plate), or to any of Wellcom’s many digital print businesses whether it is large format or personalized and variable print.

The final Wellcom Pre-media workflow process incorporating colour management, retouching and pre-flight checks guarantees clients total file integrity and quality assurance. This gives both our clients and their printers peace of mind in delivering a job that matches the digital proof they signed off on. Although there are software packages that perform a low level flight check, Wellcom always performs a high level file integrity audit before dispatching client files to publications or printers. This includes checking image sizes, CMYK conversions, four colour process integrity, spot colour consistency, bleed areas, trim areas in proximity to live image safe areas and physical layout size.