Artwork & Adaptation

Adaptive art is where an originating creative design or idea is taken and adapted for a marketing campaign including extensions to other media. Many Wellcom clients have advertising agencies to create their big ideas. Clients bring the ‘big idea’ to Wellcom either through a Wellcom client-based hub or through a Wellcom central hub for all adaptations. Wellcom is the master of adaptive versioning. Wellcom can take the message and progress it into a print or press campaign, point-of-sale, catalogue treatments or even adapt it for online executions. This offers Wellcom clients a more cost effective alternative, a solution that is directly managed by the client (in their office) and in turn, greater flexibility and speed to market. The reason for this is simple – lower cost and speed to market. One brief in – many outcomes out. Wellcom can even manage the print and logistics along the way.

Wellcom can very quickly take any client video content and convert it to web ready video files of varying sizes or resolutions. Wellcom can then upload these to the client’s website, or to a Wellcom Knowledgewell asset library, and have it available to stream directly to the client’s website. Wellcom can also re-edit the file, add top and tail changes, or any other changes required by the client, both quickly and cost effectively.