Pre-Media to Print

Pre-media is the last stage in the overall marketing print process. It is the final file to be signed off, and the one that places a client’s message to ink on paper. Therefore it’s a critical step in the production cycle. Many businesses rely on off the shelf software to complete this task, while others may leave it to a printer – both offer high risk. Wellcom offers quality assurance through its proprietary software workflow to co-manage this process.

It includes pre-flight checks, colour management, retouching, scanning, digital sends to media, digital proofing and specialist press profiling for specific printing presses with all stock type variants where the printer is nominated on the order. Wellcom can also digitally send the Pre-media file to publications and printers, or transition it to CTP (Computer To Plate), or to any of Wellcom’s many digital print businesses whether it is large format or personalized and variable print.

Variable data flexibility in conjunction with digital printing has changed the way we specify print. Today you can print brochures, pamphlets and letters with lucky numbers, sequential numbers, barcodes and untold copy and image changes. You can even print a thousand business cards with a thousand different names without stopping the press. You can communicate one-on-one with your target audience by name and engage them on a more intimate level. The degree of variability in terms of changes to deliver your communication is endless. And it doesn’t have to be simply typographical, as data variation extends to images as well. Quality is virtually indistinguishable from offset printing. We are expert at taking your customer profile data and creating superb data merge print including sequential numbering, barcodes and offer differentiation. Step into the new world of variable data print.